As most people involved with SEO can attest, your keyword and backlinks are the two most important aspects of dominating the search engines. Because of this, it is crucial to the success of your website that you choose the best keyword.
In order for a person to find you on Google, you must optimize your website to be at the top of the search engine results for a keyword or key phrase. This is the key to website success. In order to get there you face many obstacles, the surest way to hit the top quickly is to choose a great keyword. The one that you are looking for has a few of the following qualities:
- Remember people rarely search by a single word, they search for a string of words known as a key phrase. Instead of optimizing for one keyword try for a few of them together. This greatly limits competition while simultaneously helping you to narrow your target audience.
- It is important to choose a keyword without too much competition. Unless you are an SEO professional who is willing to devote a constant stream of money and time to your search engine rankings pick something without too many results. As an example trying to hit page 1 on Google for the term ‘Casino’ is literally impossible, however, the term ‘online casino reviews’ is a whole lot more attainable.
- Also, realize that when looking for a keyword with less competition you do not want to go too far back. You must always make sure that there is at least a decent amount of searches to bring you traffic. What is the point of being number one on the search results for a term that is only searched 10 times a month?
It should also be noted that you should always decide what your keyword or key phrase is before you develop each and every webpage that you make. It is important to use it in the title, description, domain name, or URL, as well as throughout the body text. It is recommended that you use your keyword or key phrase with about 3%-5% density. This means that 3%-5% of the words on your page should be your keyword. If you try to implement this after a page is already up and running it will basically require a whole new rewrite.
In addition, there are some great free keyword tools to be found online. They can tell you how often a keyword is searched every month as well as recommend similar keywords that may have less competition but still good traffic.
Hopefully, now you realize why choosing the best keyword is the number one SEO technique for guaranteed success with any website or blog. Good luck and hope to see you at the top of Google soon.