No matter what reason you are writing an article for one of the most important ways to get it noticed is through the most basic SEO technique of keywords. It is important that you find the right long tail keywords for any article.
Usually you will not promote each individual article as heavily as you would your website or blog. You still want it to be number one in Google search results though. The best way to achieve this is to select a proper long tail keyword to target with each article.
There are two things that the right long tail keyword will have. The first should be low competition. Generally try to target a key phrase with under 40,000 results in Google. The next aspect of a quality long tail keyword is search traffic. While it may be simple to find a key phrase with almost no direct competition this really does you no good if there are only 10 to 12 searches made per month. In addition to this you want to make sure that your chosen key phrase still describes your article well in order to make a conversion.
This can be a pretty difficult task but there are many free tools on the Internet that will help you to evaluate the effectiveness of your long tail keyword. After you have selected a key word that you believe targets the right audience and has low competition it is essential that you make sure it will receive traffic before you put the effort into writing an entire article around it. Just do a search querie for ‘keyword tool’ and you’ll find some great resources.
You can also check this manually. Sites such as Overture provide search statistics for any keyword or key phrase that you type in. You can see how many searches were actually made for any given term over the course of the last month.
Make sure to get your article noticed by placing it high in the search engine rankings, with very limited promotion, by finding the right long tail keywords for each article that you write. This is the number one best strategy for bringing in targeted traffic to articles while at the same time not having to spend the amount of energy that you would to promote a website or blog. This allows you to focus more on writing articles than promoting them.